Many of the factors that make up good blog post titles, also apply to good email subject lines.
Particularly when it comes to the humble listogram (a numbered list) – the blog title of choice for content supremos like Buzzfeed and Mashable.
Personalised subject lines are 22.2% more likely to be opened.
According to the 2014 Science of Email Marketing, emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not.
So what makes a candidate want to take that extra step to actually open an email? In fact, 33% of email recipients will open an email based purely on a subject line alone, but a whopping 69% of email recipients will also report an email as spam based solely on it’s subject line.'” For example, if I was writing an email to promote a blog about tips for email open rates (much like this one), I would send an email with the subject “Increase your open rates by 50% today”.In just 37 characters, I’ve told you what this email is about, how it will help you and when it can help you. Question marks and unusual punctuation offer another method for standing out from the email masses..action_button.action_button:active.action_button:hover.action_button:focus.action_button:hover.action_button:focus .count.action_button:hover .count.action_button:focus .count:before.action_button:hover .count:before.u-margin-left--sm.u-flex.u-flex-auto.u-flex-none.bullet. Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before.